MODULES IN DETAIL

EXECUTIVE MARKETING SPARRING

Successful marketing thrives on exchange – on new perspectives, reflection, and sometimes on an honest view from the outside.

In specialised sparring sessions, I support entrepreneurs and marketing managers with strategic and organizational issues, as well as ongoing projects that require further reflection. Together, we examine topics from different perspectives – from brand strategy and team structure to key decision-making processes.

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Typical occasions for sparring:

• You want to refine or realign your marketing strategy.

• You desire a neutral perspective on ongoing projects or structures.

• You want to compare agency offers or secure decisions in the pitch process with an independent perspective.

• You are seeking reflection on complex decision-making processes at eye level.

• You want to realign your team and/or external partners.

As a neutral sparring partner, I contribute experience, industry understanding and foster a professional exchange on equal footing. The focus is on providing impetus that offers guidance, creates clarity, and has a long-term impact.

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The goal: a collaborative dialogue that inspires, strengthens, and opens up new perspectives.

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Each sparring session is individually tailored to the specific situation, objective and framework.

MARKETING TRANSFORMATION

Successful transformation begins with understanding where a company stands today – and having the courage to further develop structures and processes.

I support organizations during periods of change, where marketing needs to be realigned, expanded, or better integrated. This involves more than just tools or channels – the focus is also on how strategy, collaboration, and decision-making processes can be designed for the future.

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Typical reasons for seeking support during the transformation process:

• You want to refine your marketing strategy, identify potential, or pursue a repositioning.

• You are planning the introduction of new areas (e.g. e-commerce, CRM or content structures) that may affect many departments or even the entire company.

• You want to make internal processes and interfaces between marketing, sales and management more efficient.

• You are seeking guidance in selecting and implementing new technologies or partners.

• You want to prepare your team for changes and establish a common direction.

As a facilitator in transformation processes, I combine strategic thinking with practical implementation. The goal is to make changes tangible, create sustainable structures, and involve people in this process.

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The goal: a marketing organization that operates flexibly, in a networked and future-proof manner – with a clear direction and measurable impact.

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Every transformation is unique. Therefore, I always tailor my support precisely to your company´s needs – aligned with the initial situation, target vision, and culture.

INTERIM CMO | TEMPORARY MARKETING LEAD

Leadership requires an understanding of people – especially in phases where structures are changing and new orientation is needed.

As an interim marketing manager, I support companies during transition phases, take responsibility and ensure that strategy, internal and external communication as well as operational implementation remain on a reliable track.

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Typical reasons for an interim mandate:

• You want to bridge a gap or fill a leadership position in marketing.

• You need strategic leadership and prioritization during a period of intense change.

• You want external leadership to stabilize teams and provide guidance.

• You want to manage demanding marketing projects or large-scale initiatives professionally – especially when no additional resources are available internally.

• You are looking for an interim solution that strengthens existing structures and accompanies change with calm and clarity.

In this role, I combine leadership skills with human factors. I take responsibility, structure processes, set priorities, and promote collaboration between management, team, and external partners.

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The goal: consideration for people while simultaneously making progress for the company – a phase that creates stability and strengthens potential in the long term.

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Every interim assignment is unique – in terms of tasks, duration, and intensity. Therefore, I always tailor my support flexibly to the specific requirements and goals of your company.

MARKETING KEYNOTES & POPULAR LECTURES

Those who understand marketing recognize far more in it than advertising – namely, the power to change companies.

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My presentations are precisely about this: rethinking marketing and its potential. Moving away from advertising – towards a genuine marketing mindset that pursues business goals, influences strategic decisions, and can guide the entire company. It's about raising awareness of the potential inherent in this way of thinking – and how marketing can become the key to growth, clarity, and solving many business challenges.

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Typical occasions for a lecture or presentation:

• You are planning an event that focuses on inspiration and practical ideas.

• You are looking for a speaker who conveys content in a tangible way and inspires listeners to think along and take action.

• You want to promote knowledge transfer in marketing – for example in adult education or through exchanges with students.

• You want to raise awareness among managers or teams about strategic marketing and transformation.

• You want to understand marketing more holistically – as an interface between corporate management, brand and people.

My presentations combine strategic experience with personal enthusiasm for change and impact. Complex topics become understandable, current developments tangible – and the audience leaves with lasting insights.

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The goal: To create an awareness of what marketing can truly achieve – in the thinking, actions and attitude of a company.

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Each presentation is individually designed – tailored to the target group, occasion and thematic focus.